Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make. Due to the high cost of each garment, haute couture makes little direct profit for the fashion houses, but is important for prestige and publicity.
In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
In the late 1980s and early 1990s, Belgian fashion designers brought a new fashion image that mixed East and West, and brought a highly individualised, personal vision on fashion. Well known Belgian designers are the Antwerp Six: Ann Demeulemeester, Dries Van Noten, Dirk Bikkembergs, Dirk Van Saene, Walter Van Beirendonck and Marina Yee, as well as Maison Martin Margiela, Raf Simons, Kris Van Assche, Bruno Pieters, Anthony Vaccarello.
Although the '70s aesthetic is visible in some corners of planet fashion for autumn 2019, in general, the look hasn't taken hold in quite the same way it has in previous years. However, the item that really has infiltrated from this epoch is platform shoes. Whether in rubbed-soled pull-on boot form at Stella McCartney or in curvaceous lizard print at Alexa Chung, this is a good time for super-high-heel lovers. They can be worn with anything and everything, and they shouldn't be saved for retro looks only—try a pair with your favourite straight-leg jeans and see what we mean.
Born in January of 1905, this French designer was best known for his distinctive “New Look” silhouette. First shown in 1947; his suits and dresses revolutionized the way women dressed after the Second World War. Today, talented designer John Galliano carries on the legendary designer’s legacy in Paris, where he creates dramatic couture ball gowns, chic prêt-a-porter, and luxurious accessories for Dior. Galliano’s talent and his over-the-top runway shows have ensured that the brand remains strong and viable in today’s world…
In this stage only experience person who can help to improve decision making. It is really depends on whether the unfolding of a range or collection fulfils the original need or philosophy. Decisions on research, colour, design development, fabrication, silhouette, proportion, construction, prototyping and embellishment all contribute to a well considered range.
Giorgio Armani, an outstanding Italian fashion designer, particularly noted for his menswear for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a personal fortune of $7 billion as of 2012. Armani is also the first ever designer to ban models who has a Body Mass Index under 18. He is truly a living legend and a great fashion designer.
In 1995, Rodriguez became design director of TSE, where he presented the first ready-to-wear collections for men and women. In 1996, Carolyn Bessette asked Rodriguez to create the gown she wore to marry John F. Kennedy Jr, putting the designer firmly on the fashion radar. Rodriguez was soon appointed design director of Cerruti in Paris. After that a consequence, Loewe appointed Rodriguez as design director of the women’s ready to wear collection. Rodriguez held the position until 2001.
Tom Ford studied design at the before he worked for Perry Ellis andCathy Hardwick. Tom was hired in 1990 to oversee Gucci’s women’s wear collections, and had a breakthrough four years later when he was appointed creative director. The Gucci makeover masterminded by Ford was the biggest fashion success story of the late 90s. His sultry rock-star velvet hip-slung trousers, leather stilettos, and Halston-esque dresses were blockbusters. After Gucci’s buyout of Yves Saint Laurent in 1999, Ford also became creative director of YSL Rive Gauche. In 2005, Ford launched the Tom Ford brand.