Modern Westerners have a wide number of choices available in the selection of their clothes. What a person chooses to wear can reflect his or her personality or interests. When people who have high cultural status start to wear new or different clothes, a fashion trend may start. People who like or respect these people become influenced by their personal style and begin wearing similarly styled clothes. Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography and may also vary over time. If an older person dresses according to the fashion young people use, he or she may look ridiculous in the eyes of both young and older people. The terms fashionista and fashion victim refer to someone who slavishly follows current fashions.
Fashion is a popular aesthetic expression in a certain time and context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions. Whereas, a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons, and is often connected to cultural movements and social markers, symbols, class and culture (ex. Baroque, Rococo, etc). According to sociologist Pierre Bourdieu, fashion connotes “the latest fashion, the latest difference.”
The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary. Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.
Indeed, for the master bath, Sui chased down poppy-patterned tiles from a company in New Zealand; a shower curtain was fashioned out of black lace sample fabric left over from one of her collections. — Vanessa Lawrence, ELLE Decor, "Tour Anna Sui’s Stunning Greenwich Village Apartment," 7 Aug. 2019 Particles of moon rock were fashioned onto plaques that included the flag of the recipient country or U.S. state and delivered in the early 1970s. — Dallas News, "How Ross Perot put up $5 million so U.S. agents could stage a sting to recover a stolen moon rock," 14 July 2019 When the home was first built, its rooms were fashioned with only a handful of windows, all quite small, in the name of keeping in heat during the cold months. — Samantha Weiss Hills, Curbed, "Entrepreneur, and beekeeper, Claire Marin opens the door to her home near New York’s Catskill Mountains," 8 July 2019 The wooden statue was fashioned out of a tree with a chain saw by a local folk artist, Ales Zupevc, known as Max. — Palko Karasz, BostonGlobe.com, "Melania Trump gets a statue near her hometown, carved by chain saw," 6 July 2019 Toile de Jouy, a house staple, was fashioned into zip-front jumpsuits and shorts with matching button-front shirts. — Roxanne Robinson, The Hollywood Reporter, "Inside the Red Carpet-Ready Dior Spring Men's Show," 22 June 2019 Cannabidiol oil, extracted from hemp seeds, has been fashioned into pills, infused lotions and other over-the-counter products. — Judith Kohler, The Denver Post, "Boulder company’s new 400,000-square-foot facility in Broomfield “will be the center of the CBD world”," 20 June 2019 Her hair was expertly fashioned to look like Maleficent from Sleeping Beauty. — Tatum Dooley, Teen Vogue, "From Kylie Jenner to Kiernan Shipka, Here's The Best Celebrity Style You Missed This Weekend," 17 June 2019 Obsidian, highly prized for its smooth finish, was fashioned in this room and used to create numerous objects, including mirrors. — National Geographic, "This Stone Age settlement took humanity's first steps toward city life," 26 Mar. 2019