There are many examples of cultural appropriation in fashion. In many instances, designers can be found using aspects of culture inappropriately, in most cases taking traditional clothing from middle eastern, African, and Hispanic culture and adding it to their runway fashion. Some examples are in a 2018 Gucci runway show, white models wore Sikh headdresses, causing a lot of backlash. Victoria’s secret was also under fire for putting traditional native headdresses on their models during a lingerie runway show.
^ Park, Jennifer. "Unisex Clothing". Encyclopedia of Clothing and Fashion. Ed. Valerie Steele. Vol. 3. Detroit: Charles Scribner's Sons, 2005. 382–384. Gale Virtual Reference Library. Web. 22 Sept. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CCX3427500609&v=2.1&u=fitsuny&it=r&p=GVRL.xlit.artemisfit&sw=w&asid=6f171eb2ab8928b007d0495eb681099c
Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know their customers' needs before developing solutions. Steve Jobs said, "You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it".
SYNONYMY NOTE: fashion is the prevailing custom in dress, manners, speech, etc. of a particular place or time, esp. as established by the dominant section of society or the leaders in the fields of art, literature, etc.; , style, often a close synonym for , fashion, in discriminating use suggests a distinctive fashion, esp. the way of dressing, living, etc. that distinguishes persons with money and taste; , mode, the French word expressing this idea, suggests the height of fashion in dress, behavior, etc. at any particular time; , vogue stresses the general acceptance or great popularity of a certain fashion; , fad stresses the impulsive enthusiasm with which a fashion is taken up for a short time; , rage, craze both stress an intense, sometimes irrational enthusiasm for a passing fashion
fashion, style, and fad mean the way that up-to-date people do things. fashion is used of any custom (as a way of dressing or behaving) that is widely accepted at any one time or place. It was once the fashion for everyone to wear hats. style may suggest a fashion that is approved of by people with taste. The house was decorated in the latest style. fad is used for something that is very popular and often only for a short time. Beach tennis may be just a fad.